I was looking for something that wasn’t trendy but that would stand the test of time. I love what David presented! It says dental care and is a logo my clients will appreciate today and in 10 years. Dr Antzoulatos.
Annex Dentistry is a boutique clinic located in the Annex neighbourhood in Toronto. The clinic has served a diverse range of clients for decades, both young and old, who seek an array of dental services lead by Dr Antzoulatos, who patients affectionately call Dr Amy.
Her nickname is a key insight into her patient’s loyalty. Dr Amy and her team deliver a highly personalized level of care that builds trust and a genuine connection between dental professional and patient.
The design process was very smooth because she chose an idea that appealed to her immediately. The concept uses an A as a symbol. It is the first letter of the company name and the client’s fist and last name. To make the letter memorable, the crossbar is replaced by a basic tool of oral care. The idea is friendly and warm while the classical centred typography has authority and credibility. Finally, to personalize the logo, Dr Amy & Associates is added below the name.
With a solid brand identity, Dr. Amy can focus on doing what she does best which is to bring smiles to her patients. Something Annex Dentistry has done for over 30 years.