Gentleman Farmer scented candles and packages

CLIENT PROJECTS

Gentleman Farmer

Sustainable men's grooming products

Gentleman Farmer is a modern man’s grooming company whose products are responsibly sourced, clean, and non-toxic. Recyclable materials like aluminium and glass are used for the containers. Even the cartons use FSC-certified paper made in a wind-powered facility in Rochester, NY. The owner, Maude Burns, is as passionate about a great face moisturizer as she is about saving the planet.

“I love working with David. He is a great partner for Gentleman Farmer. I feel he cares about our business succeeding, and his skills as a designer are exceptional.” Maude Burns, Owner Gentleman Farmer

We met when she was looking for a designer to upgrade the packaging of a line of scented candles. A beauty industry veteran, Maude has excellent taste, and the old labels didn’t look sophisticated or align with the image she wanted for her company. So, we talked a lot about her customer, her company, and its values. Our discussions provided an excellent brief for the project and began a great relationship between the client and designer.

In addition to the candles, Gentleman Farmer sells shaving cream, hair and body wash, daily face wash and moisturizer. Some products have several sizes or fragrances. Maude and I would meet each week and collaborate on the design of each package. I would carefully craft the typography, and she would suggest using icons that describe the product as responsibly sourced or made by hand. Our goal was not only to upgrade the look of the packaging but convey what made Gentleman Farmer a great brand.

Scope of work

Logo refinement
Package design
Banner advertising
Email marketing
Marketing collateral